With the Integrate three-year anniversary quickly approaching in August, we think that it’s time that you met our founder and President, Allie! You’ll learn what inspires her, what drives her daily and even what condiment she can’t live without!
What is your favorite aspect of work or the environment at IPR?
It’s pretty amazing to see what has happened in a year here at Integrate. Just 14 months ago, one contract employee and me were sitting in an office that was no more than 100 square feet. Today we are in over 1,500 square feet with 7 team members, and growing.
My favorite thing about the environment at IPR today is of MAJOR growth. We have new clients calling us on a weekly basis and keep growing the team with rock star talent. This growth is one that keeps everyone excited and our clients proud to be working with us. It’s infectious and an exciting time at the company.
What’s your favorite thing about working in PR?
Let me start by saying that I truly wake up every day excited about what I do. That is 100% necessary when you work over 90 hours a week and I wouldn’t change a minute of the past three years.
My favorite thing… I love the work that we do for our clients and the expression on their faces when we do something that makes a true difference in the trajectory of their business. It’s an amazing feeling of accomplishment that is honestly like crack for me. It’s what keeps me going when the days feel long.
How did you think of the name IntegratePR?
I was working for an agency in New York and at the time, the term “social media” was just coming about. In 2008 there were arguments on what this digital communication trend would be called and I couldn’t help but think that this was nothing different than what we’ve been doing in traditional PR – just integrating it with new tools.
As I grew the from what I thought would be a freelance shop to a full-fledged agency, much more ended up coming out of the name “Integrate” – it is how we handle just about everything we do. We work in close quarters and the whole team is very closely integrated in the work that we do for clients. We stick to what we do best and work closely with outside partners, “integrating” their services into what we deliver to our clients.
This answer was hard for me at first because IntegratePR is a name that I was never really all that attached to but actually turned out to shape the culture of the agency today.
What is your favorite life event/accomplishment to date?
Seeing young professionals at Integrate blossom into accomplished leaders is one of my favorite things to witness. I feel so honored to work with such an enthusiastic, passionate, hard-working, SMART team of professionals that really GET it. This team we have in place right now are fun to work with and make it easy to do what we do for our clients. They are inspiring to watch and a true joy to spend Monday through Friday day with.
Also, I’d have to say my husband and my wedding a few months ago was quite a favorite life event. The evening was magical and probably will go down in history as one of the more fun weddings, ever. I got to marry my high school sweetheart, best friend and true partner.
What are you most looking forward to in the future?
Short term: Going on my honeymoon in 2 weeks to Bali.
Long term: Seeing what Houston develops into and continuing to contribute to this community. This booming city is in such a state of opportunity right now and I am thrilled to be a part of it. As someone who four years ago in New York NEVER wanted to come back to Houston, I now see all that this fantastic city has to offer. I look forward to getting more and more involved in community events and helping citizens wherever I can be of service!
What’s on your desk?
Who is your role model/inspiration?
Cheese ball answer: my mom. She’s beautiful from the inside out, keeping me grounded while also encouraging me on a daily basis to soar to no limits.
As a working mom throughout my childhood, my mom taught me that women do have a place in the business world and from day one never let me give up on my dreams. A stage mom at heart, she did want me to be on Broadway one day (trust me, so did I!) but those acting classes definitely paid off as I now use those skills when speaking at conferences or to clients.
Without her encouragement, support and help running random errands and taking care of my puppy when I’m at work until the wee hours of the night, I wouldn’t be where I am today. I hope to inspire my kids one day the way that she has been a true inspiration to me.
What is one thing no one knows about you?
I’m a pretty open book so most of my friends know just about everything there is to know about me but one thing is that I think everything tastes better with hot sauce. Seriously.
In my free time you can find me doing ….
What free time?!
When I do have a free minute, you may find me driving back and forth between Austin, doing yoga or Define (latest obsession since the wedding), playing with my pug, Waffles, and… let’s be honest, I’m probably drinking wine somewhere with friends.