We’re still laughing from the Oscars this past Sunday. The Integrate Public Relations team agrees that this year’s Oscars was one of the best. Ellen DeGeneres, emcee for the awards show, brought a light-hearted humor to the ceremony. She didn’t try too hard to be something she’s not. She did her thing and the laughs came naturally.
From a public relations stand point, the 2014 Oscars was also a huge success. The ratings were phenomenal, with this year’s broadcast deemed the most-watched telecast in 10 years. Fox News also states that ratings are up 7 percent over last year’s televised award show.
This year’s Oscars also did some good and raised money for St. Jude Children’s Research Hospital. Remember that infamous Oscar selfie, with stars like Ellen DeGeneres, Bradley Cooper, Jennifer Lawrence, Kevin Spacey and more Hollywood royalty? You know, the one that crashed Twitter. Well, that selfie was retweeted more than 3 million times, and now Samsung has matched that amount to donate $3 million to St. Jude.
Another big stunt at this year’s Oscars was when the pizza delivery from Big Mama’s and Papa’s Pizza arrived. Ellen brought him out into the audience to share the slices, and superstars like Julia Roberts, Meryl Streep and Brad Pitt were seen enjoying the obviously delicious pizza and chatting with the delivery guy. This is an example of great product placement, especially because this delivery guy had no idea what he was about to step into. And now, even after the Oscars are over, the small, local business is still reaping benefits and gaining coverage.
As PR professionals, our ultimate goal is to garner coverage for our clients and spread the word about their work. From news and radio stations mentioning our clients like The Houston Wave and Goode Company BBQ, we’re always thinking of new and innovative ways to get client names out there. IPR works with our clients to not only raise awareness for the client’s business, but also to help clients get involved in the community. From the work that Three Brothers Bakery does with the Susan G. Komen Foundation to the iPads our newest client, West Point Lincoln, donated to a class at Spring Oaks Middle School, we’re proud to help our clients help others throughout the Houston-metro area.