If you haven’t had a chance to hear our founder and president, Allie Herzog Danziger, you will get the chance on Wednesday, August 23rd. She will be speaking on one of the subjects she is most passionate about, social media!
The event will be at LIMB Design during their seminar series. Consider this your personal invitation to join us!
While just about any person can speak on just about any topic with the right preparation, a lesson that is truly important to learn in order to become a great and effective speaker, is using your voice appropriately. In one of our favorite Ragan’s PR Daily articles, we learn that Jackie Kennedy Onassis, was able to leverage her voice to support her causes – and the importance of wisely selecting when to use that voice. While her name was widely known around the world, the fact that she did not attach herself to every cause available truly showed her PR prowess.
Over the past weekend in Houston, Danny Glover met with a delegation of Houston janitors at the Third Ward Multi-Service Center to talk about fair wages for workers cleaning offices in some of the city’s largest companies. Glover is a noted civil and social rights activist, and although he may have a few past campaigns under his belt, the fact that he positioned himself to be an authority on civil and social issues, gives him clout when undertaking the cause of a new organization.
At Integrate Public Relations, one of the most important things that we do is help clients find their voice. Sure, we are communicating their voice on social media channels, but additionally, we help our clients find their brand and what that means in how they interact with their publics. In some cases, that means selecting only one charity to work with instead 50, thus avoiding the dilution of your overall message. Whatever the case may be, the team at Integrate believes in finding each business’ individual voice and making that voice heard. We love when we see other Houstonians that share our same ideologies!
1. Determine Your Goals
2. Evaluate Your Resources
So, now that you have determined that you will communicate with your customers and what you hope to gain from your effort, it’s time to think about who is actually going to manage that page.
If you do not have the resources right now to hire a firm to do this (yes, like integratePR), then look around your company and consider who would be a good person to take this on.
- Is there someone that is a great employee but doesn’t have a full workload right now?
- Do you have an employee that is interested in technology or growing their knowledge in the space?
- Does anyone at your organization act as a champion of your company, without being asked to do so?
- Anyone right out of college has grown up with this technology at their fingertips. They are quick to pick it up and learn how to incorporate business messaging into the space. If they get your business and you feel comfortable allowing them to monitor and manage the space, this can be a great opportunity for all parties.
Social media is a big commitment. Once you get started in the space, you cannot stop. If you introduce yourself to the audience and they expect you to be there for a conversation or response, no response is worse than not being there in the first place.
Look around and evaluate your resource options, and feel free to contact us if you’re interested in learning more about how integratePR can help manage your social media outlets for you or train your staff on effective use of these online communication tools.