Where are you now?
Filed Under (New Campaign, Public Relations, Social Media) by allieherzog on 23-03-2010
The biggest trend taking over social media right now is location based technology.
What is location based technology? Foursquare and Gowalla are two location based social networking sites that use GPS technology to allow their users to ‘check-in’ at spots in their local area. Once users are checked in, they can see who else is in their same location and also check out where their friends are hanging out.
As no shock to anyone, Facebook is launching their own location based feature next month. However, they don’t plan to join in on the gaming side of the location sites like Gowalla and Foursquare. Instead, Facebook’s newest feature will be competing with Google and their huge base of local small business advertisers.
Specifics haven’t been released yet but I’m sure we’ll all be seeing changes to Facebook once again.